VFX animation, promotional video production, corporate video production

Visual Effects Company Should Be So Subtle That You Think They’re real

Visual effects should be so subtle that you think they’re real.

Top image via Roy Peker.

This must-watch video from Roy Peker is a great example of the power of visual effects. Honestly, you just have to watch — and then watch it again.

You’ll notice how Peker and the many artists who worked on the video used compositing techniques like rotoscoping and matte paintings to create realistic 3D environments — so well done, many may have missed the visual effects from the beginning of the video.

Within the last decade, the term visual effects has become a negative buzzword. Each year, grandiose summer blockbusters  unveil more and more computer-generated characters and locations. We’ve gone from supplementary, computer-generated animals to a full-scale army of CGI apes. In the ’90s, vehicles often got digital facelifts for sci-fi features, and now tools like The Mill’s Blackbird can create any car at any time.

The reason why we think CGI is bad is because we only see bad CGI. —Freddie Wong

When you hear negative opinions about

visual effects company, it’s because the effects are too obvious VFX company. They ruin the suspension of disbelief and pull you out of the film.

The Hobbit received intense criticism for overusing VFX animation. This may be because mythical creatures are inherently fantastical and will always look surreal. However, I was thoroughly surprised to learn that K-2SO from Rogue One: A Star Wars Story was a full CG character. Azog from The Hobbit on the other hand? Well, I was looking for a video game controller to defeat him with.


Recently, fans of Blade Runner rejoiced over the news that the sequel, Blade Runner 2049, was going to rely on practical effects first, only resorting to computer-generated effects if necessaryBlade Runner works so well with retro “futuristic” art direction and props and set design that paradoxically look outdated VFX company. CGI doesn’t work well in this manner. The online reaction to the lack of VFX animation was overwhelmingly positive — as many believe VFX ruins movies. But that’s certainly not the case.

If you have ever felt like VFX animation is killing modern cinema, I encourage you to at least watch this video essay from the team at RocketJump Film School. Freddie Wong and crew explain that there are plenty of good VFX company — we just don’t see them.

Credits : https://www.premiumbeat.com/blog/the-art-of-composing-in-vfx/